Working With Florists – Tips and Advice from Guest Expert Emma Soulsby
London's streets are bursting with vibrant flower markets and hidden floral gems. But for those planning a special event, navigating the world of London florists can seem daunting. Fear not! In this interview, we chat with renowned London florist Emma Soulsby, who shares her expert tips on collaborating with a florist to create the perfect floral arrangements for your special day.
Finding the Perfect Floral Fit:
Do your research! Browse florist websites and social media pages to get a sense of their style and aesthetic.
Consider location. Choosing a local florist ensures fresher blooms and easier logistics.
Read reviews and recommendations. Personal experiences from past clients can be invaluable.
The Consultation is Key:
Come prepared with inspiration! Magazines, Pinterest boards, or color palettes help the florist understand your vision.
Be open to suggestions! Florists have an expert eye and can introduce unique seasonal blooms or alternative options.
Communicate your budget clearly. This allows the florist to create arrangements that are both beautiful and realistic for your needs.
Seasonal Magic:
Embrace the seasons! Locally sourced, seasonal flowers are often more affordable and sustainable.
Ask about the flower's "language." Certain blooms hold symbolic meanings, adding a personal touch to your arrangements.
Beyond the Bouquets:
Don't forget centerpieces and venue styling! A good florist can create a cohesive look throughout your event space.
Consider eco-friendly options. Biodegradable materials and locally sourced flowers can minimize your environmental impact.
Emma Soulsby's Final Thoughts:
"Flowers have the power to transform a space and set the mood for your event," says Emma. "By working collaboratively with your chosen florist, you can ensure your vision comes to life, creating lasting memories for you and your guests."
Bonus Tip: Don't be afraid to ask questions! A good florist is passionate about their craft and will be happy to guide you through the floral selection process.
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So, what are you waiting for? With Emma's expert tips and London's vibrant floral scene, you're well on your way to creating a truly unforgettable event adorned with beautiful blooms.